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Adam Niu

牛力

Niu Li is a veteran broadcaster and academic in China's media landscape. With a Ph.D. in Literature from the Communication University of China, he's made his mark as both a practitioner and thought leader in the field, extending his expertise from radio to education, currently serving as a professor at China Women's University. His industry recognition includes the coveted "Golden Microphone Award," cementing his status as a top-tier broadcaster in China.

Throughout his career, Niu has been at the forefront of Chinese media, holding pivotal roles at major outlets like Xinhua News Agency, China Central Television, etc. His work has garnered multiple industry accolades, including the China News Award and the China Radio and TV Award. Beyond his on-air achievements, Niu has contributed significantly to media research and literature. His published works, such as "China Should Stay Calm" and "Listening to Ambassadors' Stories," alongside academic papers on broadcasting techniques and program innovation, showcase his commitment to advancing the field.


牛力,中国播音主持“金话筒奖”获得者,中国传媒大学文学博士,播音指导,中华女子学院文化传播与艺术学院教授,硕士生导师,兼任联合国教科文组织“媒介与女性”教席委员,中国广播剧研究会副秘书长,中广联有声阅读委员会高校工作部常务理事,北京市欧美同学会理事。

曾长期从事一线新闻宣传工作,先后任新华社国际部编辑、中央电视台社教中心主持人、北京人民广播电台首席主持人、北京文艺广播副台长等职。荣获中国新闻奖、中国播音主持“金话筒奖”、中国广播影视大奖、“五个一工程”奖等多项大奖,发表《中国要淡定》、《听大使讲故事》、《当代中国语境下的广播主持人核心竞争力研究》、《路——漫谈好节目的克隆与创新之道》等多篇专著。

Adam Niu
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